Malaysia’s Original Children’s Music Universe
“wazijiazu-slogan>Stay Childlike. Happiness Forever.”
Brand Profile
Wazijiazu (The Socks Family) is an original Malaysian children’s music and character brand created by Zhang Jue Long, an award-winning Malaysian songwriter, producer, poet, and creative director.
More than a children’s entertainment brand, Wazijiazu is a growing creative universe built upon 300 original children’s songs, lovable characters, meaningful stories, books, animation, performances, education, and everyday products.
Its mission is simple:
To preserve the beauty of humanity through children’s songs.
Because childhood is where kindness begins.
The Beginning
Everything started with one simple song.
One day, Zhang Jue Long wrote a cheerful children’s song called:
The Socks Family
Red Socks Mommy
Blue Socks Daddy
Green Socks Grandpa
Yellow Socks Grandma
Purple Socks Sister
Colorful Me
We are the Socks Family.
After sharing the song online, something unexpected happened.
Children loved singing it.
Parents smiled while listening.
Teachers began introducing it to their students.
The song became more than a melody.
It became the beginning of an entirely new world.
From one song…
came one character.
Then another.
Then another.
Eventually, Wazijiazu grew into a universe of stories, music, friendship, imagination, and learning.
A Dream of 300 Songs
From the very beginning, Zhang Jue Long made himself a promise.
To create 300 original children’s songs.
Not simply to entertain children.
But to accompany them as they grow.
Every song teaches something meaningful.
Kindness.
Respect.
Curiosity.
Gratitude.
Friendship.
Family.
Nature.
Dreams.
Courage.
Creativity.
Each melody becomes a small lesson that children remember naturally through singing.
The Voice of Wazijiazu
Leading this musical journey is:
Mike Hamster
The cheerful lead singer of Wazijiazu.
Mike believes music can change the world—
one child at a time.
His dream is to sing all 300 original songs and leave behind a musical treasure for future generations.
Every concert is filled with laughter.
Every performance is filled with love.
Because Mike believes children deserve songs that make them smile today and inspire them tomorrow.
The Creator
Wazijiazu was created by Zhang Jue Long, one of Malaysia’s most respected songwriters.
He became the first Malaysian recipient of the country’s “Best Original Children’s Song” award, a milestone that affirmed his belief that children’s music deserves the same creativity, sincerity, and artistic quality as any other form of music.
For Zhang Jue Long, children’s songs are not smaller songs.
They are songs that help shape bigger hearts.
More Than Entertainment
Wazijiazu believes children’s songs should not only be fun.
They should also nurture character.
Every story.
Every lyric.
Every character.
Every melody.
Is created with one purpose:
To help children become kinder, happier, more curious, and more compassionate people.
The goal is not simply education.
It is heart education.
Teaching values through joy instead of pressure.
Through imagination instead of fear.
Through music instead of lectures.
Childlike Education
Wazijiazu introduces a philosophy called:
Childlike Education
Children are naturally curious.
Naturally creative.
Naturally kind.
Naturally joyful.
Growing up should never mean losing these qualities.
Education should not only teach children how to succeed.
It should also help them remain compassionate, imaginative, and emotionally healthy.
That is the spirit of Wazijiazu.
The Characters
The members of Wazijiazu each represent different personalities and values.
Among them are:
Waziboy – curiosity and adventure.
Mike Hamster – music and dreams.
Beeman – kindness and cooperation.
Bobrussell – loyalty and courage.
Labrose – love and empathy.
Jacochic – wisdom and freedom.
Goldlucky – responsibility and faithfulness.
Together, they form one joyful family where every child can find someone who feels familiar.
Personality
Wazijiazu is:
Joyful
Creative
Educational
Imaginative
Friendly
Inclusive
Musical
Positive
Family-oriented
Full of wonder
Every story begins with laughter.
Every story ends with hope.
What Wazijiazu Loves
Singing
Dancing
Storytelling
Reading
Nature
Friendship
Family
Animals
Adventure
Creativity
Learning
Playing together
For Wazijiazu,
learning should always be filled with smiles.
Its Belief
Children are not only the future.
They are already changing the world today.
Every song they sing.
Every value they learn.
Every act of kindness they practice.
Will one day become part of the society they create.
Teaching children is not only preparing tomorrow.
It is improving today.
Its Mission
Wazijiazu exists to create one of Asia’s most meaningful children’s creative universes.
Through original songs, books, animation, performances, educational experiences, toys, publishing, and creative collaborations, the brand hopes to accompany children throughout their entire childhood.
Not only making them laugh.
But helping them become happier, kinder, and more compassionate human beings.
Philosophy
Growing older is inevitable.
Growing cold is optional.
The happiest adults are often those who never completely lose their childlike wonder.
Wazijiazu believes imagination builds creativity.
Music builds memories.
Kindness builds humanity.
And childhood builds the future.
Signature Quotes
“wazijiazu-slogan>Stay Childlike. Happiness Forever.”
“Every song plants a seed of kindness.”
“Childhood is where beautiful humanity begins.”
“Music teaches what words alone cannot.”
“A happy child creates a brighter world.”
Brand Spirit
Wazijiazu represents imagination, music, friendship, learning, kindness, and joyful childhood.
It is a celebration of the child within every person.
It reminds adults to slow down, smile more, and remember what once made them wonder.
For children, it offers joyful songs and unforgettable friends.
For parents, it offers meaningful moments shared with their children.
For educators, it offers a creative way to nurture values through music.
Wazijiazu is not only building songs.
It is building memories that families will sing together for generations.
Brand Manifesto
Sing with joy.
Learn with curiosity.
Grow with kindness.
Imagine without limits.
Smile together.
Because childhood is not only the beginning of life—
it is the beginning of humanity.
Wazijiazu
Stay Childlike.
Happiness Forever.
